#RuralMatters church planting initiative

We’re all familiar with Aesop’s fable “The Town Mouse and the Country Mouse”, which Beatrix Potters later adapted and popularized as “The Tale of Johnny Town-Mouse”.

While written in their day to extoll the virtues of simple, peaceful country living, the idiom could easily be adapted to portray today’s conversations about the disparity between urban and rural churches.



While most people in society live in urban settings, more than half (1,378 out of 3,142) of all counties in the United States are considered rural. According to the U.S. Census Bureau, 65 percent of counties in the U.S. are rural in population size.

More than two centuries ago, Adam Smith’s Wealth of Nations prophesied that there would be ongoing division yet mutual reciprocity for survival between the country and city.

What Smith couldn’t have foreseen was our dramatic rise in media and agricultural technology. This, in essence, has led to a massive urban increase. In just one century, global population residing in cities has risen from 14% to well over 50% and is projected to rise to 72% by 2050[1].

The implications for the U.S. Church are profound. Most countries where we work internationally are the last places to receive church planting opportunities because, in many cases, their remoteness renders them unreachable.

This is not the case in the U.S., where a rural Sunday drive is dotted with steeples. However, many of these churches are deteriorating to empty shells as younger populations move into the city for opportunity and access to resources. I have heard numerous pastors share stories of fielding questions like, “Where is the closest Starbucks?” while interviewing younger staff candidates.

The ubiquity of the Internet has been called the death of geography since people everywhere have instant access to the same information and entertainment. However, the new cultural phenomena does impact values, tastes and expectations. The historic belief in small-town values are being tested. These new realities are redefining what a healthy church looks like in a rural community.



 “The data and my experiences show that in the U.S., rural communities have the highest per capita of children and families with their basic needs not being met. #RuralMatters has an epic capacity to serve and impact these communities.” ~ Steve Donaldson, Director Convoy of Hope, Rural Compassion

New successful methods of rural church planting and revitalization are finding traction and starting to reap great rewards.

– Multi site models that create economies of scale

–  Micro enterprise and bi-vocational strategies that attract and can support quality leadership

– City and suburban churches acknowledging that rural communities are as much a mission field as international opportunities to fund and subsidize

– The Church becoming the primary provider for social solutions including treatments for mental health, drug addiction, suicide prevention etc.

“Having been raised in Sour Lake, Texas, I have personal knowledge of the needs of rural towns, but also know from experience that God hasn’t neglected them and neither should we.” – Alton Garrison, Assistant General Superintendent of the Assemblies of God

OneHope is committed to serving a new #RuralMatters church planting movement.

 “In our movement, we’ve identified thousands of rural communities without a church. Vision fulfillment for us means getting serious about putting healthy churches in each one of these communities, and developing leaders who will give their lives to these places.”- Chris Railey, Senior Director, Leadership/Church Development AG National Leadership and Resource Center

This massive new #RuralMatters movement is being being spearheaded by Bryan Jarrett, Lead Pastor of Northplace church in Texas.

“When a gifted young leader leaves the US to serve the rural and village people of another nation for the sake of the gospel, we laud their sacrifice and hail them as heroes. And we should. But there is a hypocritical dichotomy in the way we view the souls of the people living in our own hamlets, villages, and small farm towns compared to those of other nations. If that same gifted young leader chooses to serve a small church in rural America, we whisper under our breath, “It’s a shame such talent is wasted in such a remote place.” Or…we assume that those rural people in that small town are only good enough to be a training environment for that young leader until a “real” ministry opportunity arises.

 We must change our language and our thinking to express the vision and heart of God for rural America. My unsaved family live there, work there, and farm there. They need a gifted pastor…not the “left overs.” Rural America matters to God. The soul of the rural “tribe” matters to God. They should matter to us.” Bryan Jarrett, Lead Pastor at Northplace Church

We are excited to partner with this initiative. Because we need vibrant, healthy, life-giving churches equipped to evangelize and spiritually develop the next generation of children everywhere—even in the country.

 Want to learn more about #RuralMatters or be a part of the movement?

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[1] http://www.pewhispanic.org/files/reports/85.pdf



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Rob Hoskins is the president of OneHope. Since taking leadership of OneHope in 2004, he has continued to advance the vision of God’s Word. Every Child. by partnering with local churches to help reach more than 2 BILLION children and youth worldwide with a contextualized presentation of God’s Word.

One thought on “#RuralMatters church planting initiative

  1. Great insight.I once thought of the need for the urban church(highly resourced) to support rural churches(under-resourced).Although I am in Africa,the realities are similar somehow.The great difference is that in Africa,most of the population live in rural areas not as much as US or Europe

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