The Importance of Research
When it comes to research, some is always better than none. You have to start somewhere, even if you start small.
Read MoreTag: Spiritual State of the World’s Children
The Changing Landscape of Youth Ministry
The increasingly complex intricacies of doing ministry in a post-modern, post-Christian reality have completely changed the context in which we minister to children and youth today. Consider some of these challenges: Non-traditional family structures Family fragmentation Lower rates of Christian affiliation Plummeting church attendance Decreasing Scripture engagement Increasing pace of cultural change Decreased biblical literacy […]
Read MoreTop 10 youth dense countries we work in
Sometimes our mission of “God’s Word, Every Child” prompts the question, “why children?” The tone varies from honest curiosity to judgmental condemnation. On a pragmatic level, we know youth are often the easiest audience to accept the Truth. We also know that children who accept this Truth go on to lead more spiritually vibrant lives later in […]
Read MoreCan What You Don’t Know Hurt Your Ministry?
Can what you don’t know hurt your ministry? Do you think they wish they had known they were giving Bibles to illiterates before they raised the money for them? Is the pastorless village where a church did a “drop and run” of Gospel literature still wishing there was someone who could answer their questions about […]
Read MoreThe power of peer evangelism for kids
Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]
Read MoreResearch before you launch
After my epiphany about Outcomes Based Ministry in Swaziland, we launched a giant research effort in order to better understand the heartfelt needs of the next generation we are attempting to reach. We use the findings of this research to help us design Scripture products and programs tailored to speak to the relevant needs of […]
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