No one wants to talk about money, yet everyone needs it to fund their programs. I think we need to open up a healthy dialogue about cultivating major donors. I’m not talking about a marketing strategy for how to lure more “deep pockets” to your church or cause, or how to thank your big givers […]
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As a ministry whose heartbeat is to share GOD’S WORD with every child, we sit up and take notice when we see the Bible showing up more often in mainstream media. The Bible mini series on TV turned into a movie called Son of God National attention on the case for religious freedom in Sebelius […]
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Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]
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The most recent Pew Research data clearly shows the number of religiously unaffiliated Americans—referred to as “nones” since they claim no religion—is growing with each passing generation. In his book, “God’s Not Dead: Evidence for God in an Age of Uncertainty”, Rice Brooks reveals that, “the term new atheists has been given to a group of skeptics who have […]
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Most Americans would consider themselves “middle class”. But in many other countries, that status is in the minority—people are literally either rich or poor, with not very many in the “middle”. Prosperity is rapidly expanding the middle class around the world and we are just beginning to understand the social impact this rapid swelling will […]
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It’s here! It’s available today! I have been waiting for this moment for a long time. There are only a few times in my life where I have stopped and said, “this changes everything.” When I distinctly heard God’s call on my life. When I held my first child. When I lost and then regained […]
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