In honor of my dad’s 70th year of ministry, my always on-the-go mom sat down just long enough to jot down a few memoirs of her missionary life called, …And I Sat There. Mom and Dad raised us on the mission field. And as you can see from this picture of our time in Beirut, […]
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Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]
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