Girl Scout Cookies

Girl Scouts

Recently Seth Godin penned a post, Girl Scout Cookies, which implored parents NOT to sell on behalf of their kids. More than earning money for this program or that, the Scouts are teaching its members to be confident adept sellers—an experience and skillset adults would do well not to rob them of. There are two […]

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Are You Driven or Led?

“A market-driven organization is driven by what the market wants, regardless of what the marketing department feels like doing.” – Seth Godin This Godin quote caught my attention. Reading through a ministry lens, I tried to translate the concept to fit a missions organization, or any charitable organization or NPO. Here’s what I came up with: […]

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