The Fierce Urgency of NOW

The average response time after an emergency call is approximately 8 minutes or less as victims requiring resuscitation have little to no chance of survival after 10 minutes have elapsed [1]. When Typhoon Haiyan wreaked havoc in the Philippines, the American public, global charities, public figures[2] and countries rallied to donate hundreds of millions of […]

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Reaching the cause-oriented generation

Donation box with clothes, living essentials

It used to happen mainly around the holidays or tragedies, but with the ubiquity of information and access we are constantly bombarded with “please give” to a plethora of causes that need our support. Right now! Or else! We are on the verge of becoming emotional, willy-nilly, cause-oriented givers rather than solid, steady contributors to […]

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