“A market-driven organization is driven by what the market wants, regardless of what the marketing department feels like doing.” – Seth Godin This Godin quote caught my attention. Reading through a ministry lens, I tried to translate the concept to fit a missions organization, or any charitable organization or NPO. Here’s what I came up with: […]
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I recently listened to a speaker, who briefly mentioned that he has been doing missions work in Albania and Mexico for the past few years. After his presentation, I approached him to ask what organization he did his missions work through. I’ll never forget his response, “I do them through myself rather than an organization […]
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In our rapidly changing world, only the most cutting edge products and services can compete. The same is true for the modern-day Church and its approach to missions. One exciting innovation that has been highly successful in helping advance the gospel is called Outcome Based Ministry (OBM). Having seen firsthand how current evangelization methods are […]
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