July 4, 2016.Reading time 3 minutes.
In a recent podcast, virtual mentor Michael Hyatt revealed that as he became increasingly successful, he discovered more and more layers isolating and detaching him from the people he was trying to help. This is a scary reality that no effective leader wants to discover in his or her life. How can leaders keep the […]
Read MoreFebruary 12, 2014.Reading time 5 minutes.
Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]
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