Optimism: bringing HOPE for the future


If you’ve listened to pop radio recently, I hope you’ve heard the hit song “Pompeii” by Bastille. The band, never suspecting the song would become such a hit, revealed that the song is a quiet, conversational reflection on the destructive eruption of Mt. Vesuvius, which wreaked on an unsuspecting society as they went about their daily lives. Probably […]

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The power of peer evangelism for kids

Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]

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