A co-worker asked me to explain the secret behind the success of Kickstarter using only two words. I came up with“ideational giving,” which I immediately began processing through the lens of missions and the global Church giving patterns. The missionary with a vision I recently read about the Yoars family that felt called to leave at the […]
Read More
No one wants to talk about money, yet everyone needs it to fund their programs. I think we need to open up a healthy dialogue about cultivating major donors. I’m not talking about a marketing strategy for how to lure more “deep pockets” to your church or cause, or how to thank your big givers […]
Read More
“A market-driven organization is driven by what the market wants, regardless of what the marketing department feels like doing.” – Seth Godin This Godin quote caught my attention. Reading through a ministry lens, I tried to translate the concept to fit a missions organization, or any charitable organization or NPO. Here’s what I came up with: […]
Read More