Number of Roku players sold in the U.S. Number of paying Spotify subscribers worldwide Approximate cost in U.S. dollars for a 60-second ad in a Super Bowl game Number of music units sold to earn a Diamond® Award from the RIAA® Number of beetles estimated to live in the tropics according to the Erwin study On Thanksgiving […]
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Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]
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Who knew that the Bible App for Kids would spread so quickly? We are quickly approaching the 12 million download mark worldwide, boosted by its being downloaded over 2 million times in just 44 days after its Thanksgiving Day 2013 release! The glimpses of kids engaging with the stories of the Bible are beyond what we ever imagined as outcomes […]
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