Research[1] credits “word of mouth” as being capable of generating double the sales of paid advertising. Virgin Mobile—a cellular service catering to the youth market—employs this “create the buzz” strategy, claiming, “This generation, more so than previous ones, gets lots and lots of their brand preferences through peers… We need our customers to be our […]
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Children’s Ministry 2.0 Part 2 Read Part 1: “Who Likes Sunday School” Courage is not simply one of the virtues, but the form of every virtue at the testing point. ~C.S. Lewis It takes an act of courage to change or try something new. Believing we were called to help the church figure out an […]
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“A market-driven organization is driven by what the market wants, regardless of what the marketing department feels like doing.” – Seth Godin This Godin quote caught my attention. Reading through a ministry lens, I tried to translate the concept to fit a missions organization, or any charitable organization or NPO. Here’s what I came up with: […]
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Who knew that the Bible App for Kids would spread so quickly? We are quickly approaching the 12 million download mark worldwide, boosted by its being downloaded over 2 million times in just 44 days after its Thanksgiving Day 2013 release! The glimpses of kids engaging with the stories of the Bible are beyond what we ever imagined as outcomes […]
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Wow—I can hardly believe it’s about to be 2014! We have a lot of exciting things on the horizon, but right now I’m taking a minute to reflect and count my blessings for the favor Christ has bestowed on us in 2013. I’ve been encouraged by your words and comments on the new blog—6 months […]
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The UN is calling the Central Africa Republic (CAR) a “silent crisis”, defining it as housing some of the worst conditions on earth. I’ve experienced the suffering and misery first hand as OneHope has had a passionate interest in and outreach there for the last 4 years. As Nicholas Kristof of the New York Times has […]
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