Because we do follow-up research after launching a program or distributing a product, we gather not only statistics, but also inspiring stories that keep fueling us to do what we do. Here is one of them. You give God’s Word to a child in, say, El Salvador. So what? What does that accomplish? With all […]
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Now that you have identified your purpose it’s time to be proactive about partnering with the right people. Being proactive allows you to: Choose “best in class” ministries/people to work with Choose partners with similar core values and beliefs Establish measurable outcomes together Proactivity in establishing your strategy and planning your partnerships also prevents reactivity. Quite […]
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“A market-driven organization is driven by what the market wants, regardless of what the marketing department feels like doing.” – Seth Godin This Godin quote caught my attention. Reading through a ministry lens, I tried to translate the concept to fit a missions organization, or any charitable organization or NPO. Here’s what I came up with: […]
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I recently listened to a speaker, who briefly mentioned that he has been doing missions work in Albania and Mexico for the past few years. After his presentation, I approached him to ask what organization he did his missions work through. I’ll never forget his response, “I do them through myself rather than an organization […]
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As Millennials and successive generations grow up using technology, it comes as no surprise that they are more comfortable with and actually prefer online giving. Not only do they want giving websites and platforms to look sleek and up-to-date, more importantly they want them to be quick and easy to use. Barna Group studied how technology is […]
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It used to happen mainly around the holidays or tragedies, but with the ubiquity of information and access we are constantly bombarded with “please give” to a plethora of causes that need our support. Right now! Or else! We are on the verge of becoming emotional, willy-nilly, cause-oriented givers rather than solid, steady contributors to […]
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