Macro Trend: The Secularizing Power of Globalization

Have you noticed how kids all over the world seem to look alike? Fashion trends span the globe, music is no longer regional, technology looks, feels and works the same no matter where on earth you are. Because we have all access all the time, we are starting to see that the teenage “norm” has […]

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Macro Trend: Shedding light on the 4-14 window

Cute asian little girl closed her eyes and folded her hand in prayer on a Holy Bible for faith concept in vintage color tone

It’s becoming “normal” to see young children easily navigating high-tech, high-priced pieces of technology. In Africa, I saw more children with cell phones than with shoes. Children are ingesting information differently. Chalkboards are now “retro” and popular on craft sites instead of the learning tool I grew up with in the classroom. The world around us is changing rapidly. […]

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Research before you launch

Meeting of young business people in a modern office - Start up company, workers brainstorming

After my epiphany about Outcomes Based Ministry in Swaziland, we launched a giant research effort in order to better understand the heartfelt needs of the next generation we are attempting to reach. We use the findings of this research to help us design Scripture products and programs tailored to speak to the relevant needs of […]

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Reaching the cause-oriented generation

Donation box with clothes, living essentials

It used to happen mainly around the holidays or tragedies, but with the ubiquity of information and access we are constantly bombarded with “please give” to a plethora of causes that need our support. Right now! Or else! We are on the verge of becoming emotional, willy-nilly, cause-oriented givers rather than solid, steady contributors to […]

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