On this episode of The Missional Leader, Rob Hoskins sits down with Bobby Gruenewald, founder and CEO of YouVersion and the visionary behind the Bible App, to unpack how a digital tool on a phone became one of the most influential platforms for Scripture engagement in history.
What began as a risky experiment in 2007 has now reached a milestone few could have imagined—1 billion installs. From Times Square to living rooms and churches around the world, people are celebrating not just an app, but a global hunger for God’s Word. As November marks Global Bible Month, Rob and Bobby reflect on what this milestone means, why Bible engagement is surging both online and in print, and how the Church can steward this moment for greater mission.
Bobby shares how YouVersion is leveraging innovation, generosity, and collaboration to make Scripture accessible to every person, everywhere, every day. From gamified learning and video content to the Bible App for Kids reaching over 170 million children, this movement is reshaping how the next generation encounters the Bible.
Together, they look ahead toward two billion installs and beyond and invite listeners to be part of a worldwide celebration of God’s Word.
What You’ll Learn
- How the Bible App reached one billion installs faster than anyone expected
- Why digital growth is also driving a renewed demand for printed Bibles
- The global impact of Global Bible Month and how churches and partners are participating
- New features shaping the future of Bible engagement: gamification, video, and deeper analytics
- Why generosity and community support are central to keeping the Bible App free for millions
- Practical ways you and your family can join the movement
About Bobby Gruenewald
Bobby Gruenewald is the founder and CEO of YouVersion, the organization behind the Bible App used by hundreds of millions across the globe. Bobby is known for his innovative approach to technology, faith, and mission. He helped pioneer the idea of leveraging digital platforms to make Scripture accessible to all, leading to one of the most influential Bible engagement movements in history. Passionate about innovation, humility, and generosity, Bobby continues to champion the intersection of technology and the Gospel to reach future generations.
